Hyundai Motor India Limited (HMIL), in collaboration with Universal Music Group for Brands (UMGB), officially launched Hyundai Spotlight Season 4 in Mumbai. The flagship music platform continues its focus on pairing established independent hitmakers with emerging artists to produce original, multi-genre music.
Tarun Garg (MD & CEO, Hyundai Motor India): ,Devraj Sanyal (Chairman & CEO, Universal Music Group India & South Asia):Sanju Rathod, Raghav Chaitanya, Ninja, and Aditya Rikhari.Juilee Joglekar.were present at the event.
The platform returns following Season 3’s massive traction, which crossed over 230 million views led by hits like “Gori”.
Season 4 leans heavily into India’s regional diversity, featuring tracks across Hindi, Punjabi, Marathi, and Malayalam to bring local storytelling to a national stage
The launch featured the unveiling of the season’s first song, “Pahije”a playful Marathi romantic track by Sanju Rathod featuring Juilee Joglekar.
Tarun Garg (MD & CEO, Hyundai Motor India): Highlighted that Season 4 aims to celebrate India’s linguistic and cultural diversity by providing a national platform for regional and independent music talent.
Devraj Sanyal (Chairman & CEO, Universal Music Group India & South Asia): Emphasized how pairing rising creators with established musicians acts as an accelerator for new talent breaking into the mainstream.
With Season 4, Hyundai Motor India and Universal Music Group for Brands continue to build Hyundai Spotlight as a platform for original music and new talent, bringing fresh artist pairings and sounds to audiences across India.
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