Mumbai, July 1st, 2024: FUJIFILM India launched its latest addition to the instax™ “mini” series, the instax mini SE™, with Bollywood sensation and FUJIFILM India instax™ Brand Ambassador Kriti Sanon today at Mumbai. The event, graced by Mr. Koji Wada, Managing Director of FUJIFILM India alongside Mr. Arun Babu, Associate Director & Head of Digital Camera, Instax & Optical Devices Business at FUJIFILM India, marks a significant milestone in the Instax product line and the brand.
The instax™, Fujifilm’s instant camera line, debuted in 1998 with the instax mini 10™, quickly gaining popularity for producing credit card-sized instant photos with a modern twist. Over the years, the instax™ expanded to include “mini”, “WIDE”, and “SQUARE” formats, catering to diverse preferences. Known for vibrant, high-quality prints and user-friendly design, the instax™ cameras blend nostalgia with contemporary style, becoming favorites among photography enthusiasts and casual users alike. The instax™ series has a rich history of capturing moments instantly, embodying fun, creativity, and spontaneity. Kriti Sanon’s addition as a brand ambassador brings a fresh and vibrant energy to the Instax family. Her popularity and style resonate with the target audience, making her an ideal fit to promote the new instax mini SE™. By combining Fujifilm’s cutting-edge technology with Kriti Sanon’s vibrant persona, the new instax mini SE™ promises to deliver an enhanced and unique user experience.
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Expressing her excitement, Kriti Sanon said, “I am thrilled to be a part of the Instax family. The instax mini SE™ is not just a camera; it’s a way to create and cherish memories instantly. I love how it combines style and functionality, making it the perfect accessory for any occasion. Whether you’re at a party, travelling, or just hanging out with friends, the instax mini SE™ captures those special moments beautifully. I can’t wait for my fans to experience the joy and creativity it brings to photography. It’s truly a must-have for anyone who loves capturing life’s moments in a fun and unique way.”
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The instax mini SE™ is designed to cater to the modern consumer’s needs, offering instant prints with enhanced features, brightness control and a sleek design. It will be available in green, blue, pink, purple and light gray colors in combo packs of 10 and 40 shots in retail stores.
The “mini SE Fun Pack” with 10 shots is priced at Rs. 8,499/- and “mini SE Joy Pack” with 40 shots is priced as Rs. 9,999./. The instax™ mini camera offers instant creativity with Fujifilm instax™ “mini” format films (part of combo pack). The film size is 86 mm x 54 mm, with a picture area of 62 mm x 46 mm, developing in about 90 seconds.
The instax mini SE™ will be available across 1,500 retail stores and http://www.instax.in from 10th July. It will be specifically available only in U S.A , India & China
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