MX Player has announced the launch of its first five MX Original Series’ that will go live starting February 20, 2019. Streaming premium content for free, this ad supported video on demand platform hosts a large repository of over 1,00,000 hrs of licensed content from leading content creators and partner platforms such as Alt Balaji, TVF, Arre and Sony Liv amongst others.
This is where the word ‘everytainment’ comes from; offering entertaining content in all forms, for every mood, season, occasion etc. means Jaisa Mann Waisa Manoranjan
With this aim, MX Player had forayed into music streaming by partnering with Gaana.com. as offerings for it viewers.
Speaking at the launch Karan Bedi, CEO, MX Player, said, “Our vision is to build a platform that caters to every entertainment need of the discerning viewer starting from playing a video in any format, to watching stories across every genre and even listening to music for every mood!
As more people move towards consuming content online, we want to create digital-first stories that appeal not only to the urban audiences but also much beyond. We have collaborated with some of the best talent in the industry to create our slate of MX Originals that will bring us a step closer to becoming the go -to destination for entertainment in India.”
The 5 new MX Original Series will appeal to different audiences across varied geographies. Be it Aafat which is about 5 women who are breaking stereotypes while struggling to get married in Delhi’s arranged marketplace; Hey Prabhu that traces the story of a twitter god who has to navigate the offline troubles of life; ImMature, A TVF Creation that is a coming-of-age story about the many first adventures of 3 young boys in school; Lots of Love (in Tamil and Telugu) which is a story of four friends and how a trip changes their lives or Famously Filmfare which goes regional and will see powerhouse actors like Priyamani, Chinmayee, Bhavana Balakrishnan, Surveen Chawla, Abir Chaterjee and Amruta Khanvilkar turning host for different regions through the series – these are shows championing diverse stories ranging a wide spectrum.
By the end of this upcoming year, the company plans to launch around 25 original series of its own that would cater to both urban and rural audiences from all major regions.
All the cast members of 5 original shows were present at the launch
The OTT content will originally be available in seven Indian languages – Hindi, Telugu, Tamil, Punjabi, Bengali, Marathi and Bhojpuri. It will also add Kannada and Malayalam content in foreseeable future.
Filmyfilmindia 
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