At a press conference held at Taj Mahal Hotel today, Singapore based Haw Par Corporation unveiled an innovation from the Tiger Balm family – Tiger Balm Neck & Shoulder Rub. Heavy tech users of smartphones and other mobile devices, along with those that lead busy but sedentary lifestyles in India no longer need to put up with tech and posture related neck and shoulder pains. Tiger Balm Neck & Shoulder Rub — the first and only modern solution with a calming lavender fragrance that provides non-greasy, fast acting relief targeting neck and shoulder pains, already popular in countries like the USA and Singapore was launched today by Mr. A K Han, Executive Director of Haw Par Corporation and Mr. Mukesh Tiwary, Senior VP – Mktg. & Sales – Alkem Healthcare.

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