Aishwarya Rai Bachchan Inuagrates New Longiness Showroon In Bangaluru

Longines inaugurates its new Boutique in Bengaluru with its Ambassador of
Elegance Aishwarya Rai Bachchan
Bengaluru (India) / Saint-Imier (Switzerland), 20th December 2017 – Longines inaugurated a new
Boutique at Bengaluru’s most popular shopping hub, U.B. City.

On this occasion, the Swiss
watch brand highlighted the new models from The Longines Master Collection, featuring a Sunray blue dial. This line blends classic elegance and excellence, for the greatest pleasure of watchmaking enthusiasts.

In attendance amongst media and guests was Longines Ambassador of Elegance Aishwarya Rai Bachchan.

Today, Longines was delighted to inaugurate its first Boutique in Bengaluru at the famous U.B. City.
This new Boutique, true to Longines’ design philosophy, welcomes visitors into an elegant and contemporary environment.

The shop perfectly embodies the DNA of the brand and offers a perfect setting for the Longines timepieces. In addition, U.B. City, one of the finest and most luxurious retail spaces in India, offers an attractive setting for the brand’s Boutique.
On this occasion, the Swiss watch brand presented new models from The Longines Master Collection,
featuring a sunray blue dial. The blue variations in this unisex collection are perfectly in line with the
classic and understated spirit of the brand. The sunray blue dial shows the hours, minutes and seconds
thanks to rhodium-plated hands that stand out subtly. These models are available with stainless steel
or an alligator watch strap of the same colour as the dial for total harmony.

After the inauguration, Longines Ambassador of Elegance, Aishwarya Rai Bachchan commented: “I
have been part of the Longines family for an elegant 18 years now, and I continue to feel a sense of
pride and honor every time I inaugurate a new boutique from the brand. This one is special, since it is a
first in this beautiful city of Gardens, Bengaluru. I have always felt a sense of home here and have loved visiting this city. I think the mall will provide the brand with the right environment, imperative for growth.

Finally, I wish this boutique and Longines all the very best.”