LUX Industries Limited, (BSE: 539542 | NSE: LUXIND) known for its innovative and customer-demand driven product offerings, manufacturing more than 100 products across 12 major brands comprising a complete range of innerwear for men, women, and children, has yet again created a buzz in the innerwear hosiery category of the country by signing Bollywood megastar Amitabh Bachchan, as the Brand Ambassador for its brands Venus and Cott’swool. These brands exude elements of faith and dependability and has a rich legacy of ruling the choice of the masses for more than three decades, marking another first in the hosiery segment for LUX Industries by signing Amitabh Bachchan as the brand ambassador. Associating with India’s finest actor, the legacy of Venus and Cott’swool is taking a phenomenal leap in marketing impetus in the popular segment. Bollywood star Varun Dhawan, the heartthrob of young India, continues to be the brand ambassador of LUX Cozi.
On the signing of Amitabh Bachchan as brand ambassador for the sub brands, Mr. Pradip Todi, Managing Director, LUX Industries Ltd., stated, “At LUX Industries we want our diverse portfolio of brands individually to grow and sustain its leadership position in the market, while we aim to continue bonding with our brand evangelists in a more meaningful and engaging way. We believe the endorsement of LUX products will further strengthen the bond with the masses, give our users a greater sense of purpose and help the brands scale newer heights over the course of next few years.
On his association with LUX Industries, Mr. Amitabh Bachchan, said, “It gives me an immense pleasure to be associated with the iconic hosiery company of India, LUX Industries. From the last 60 years LUX has been a prominent name in most of the households and is one of the most accepted hosiery brand in the country. I am delighted to begin a new journey as anambassador for LUX Venus and Cott’swool and take the brand legacy forward.”
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