In a press conference held in Mumbai on Tuesday, Aamir Khan announced that his latest film Sitaare Zameen Par will land on YouTube on August 1 and viewers can watch the film at Rs 100 per view. The actor said that the film will be available to watch on his YouTube channel, Aamir Khan Talkies and will not be released on any other digital platform.
He also said that going forward, all films produced under Aamir Khan Productions will land on this channel after a theatrical run.
Commenting on the launch, Aamir said, “For the past 15 years I have been struggling with the challenge of how to reach audiences who do not have geographical access to theatres, or those who are unable to make it to theatres for various reasons. Finally, the time for the perfect storm has come.
Earlier, during the promotions of Sitaare Zameen Par, journalists had asked Aamir if he would be going for a pay-per-view model on YouTube post the film’s theatrical release. At the time, Aamir had denied any such reports. “I am sorry, I lied,” the actor said with a smile. “I had to protect the film’s theatrical business hence I couldn’t comment on the matter at the time.”
Watch Video Of The Event Here
The actor said all his upcoming home production films will first release in theatres and later on YouTube as a pay-per-view model.
“OTT is a subscription model. I don’t have any problem with OTT, but the timing of releasing our film on OTT after six to eight weeks of its theatrical run is something that I don’t like. Therefore I’ve moved away from it. I don’t think the pay-per-view model will affect theatrical business,” Aamir said.
He also said that “I don’t know what the business potential of this (pay-per-view) is because I’m doing this for the first time,” he added.
If this idea works, Creative voices can tell different stories breaking geographical and other barriers. This will also be a great opportunity for younger creative people entering the field of Cinema. If this idea works, then I see this as a win-win for all.”
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