Mumbai, December 29th: India’s largest specialty retailer of services and solutions for pets, JUSTDOGS launched the first edition of ‘Be A Santa’ campaign in association with Drools. Echoing the common sentiment of safeguarding street pets, JUSTDOGS invited pet parents to participate in the campaign through an ‘act of kindness’ and distribute food and reflective collars through the Yoda Rehabilitation Centre For Animals (YODA) in Mumbai. The campaign was inaugurated by actress Ananya Panday who also contributed three months of food and reflective collars to the center.
Apart from creating a retail platform, JUSTDOGS focuses on building a pet community with initiatives that not only targets pets but also existing and aspiring pet parents. With the common goal of creating a healthier and happier life for pets across the country, the brand has positioned itself as a friend and confidant – someone who can guide the pet parent community with anything that would help making the pet parenting journey smooth. JUSTDOGS is currently the largest specialty retailer of services and solutions.
Poorvi Anthony, co-founder of JUSTDOGS said, “JUSTDOGS has always strived to build a community where pets and pet parents can co-exist. Our brand’s positioning ‘Unconditionally Yours’ comes as a reciprocation to the unbiased love pets have towards mankind. We have always believed in strengthening the ties between pets and pet parents/pet lovers to build a strong community for both. Through this campaign we aim to reach out and help street pets acrosthe country..
Ananya pandey who was present at the event , she is thè owns two pet digs , she is very passionate about them , she herself fed the dogs at the ecampaign launch
Watch the video here :
After a successful donation drive in Mumbai, the campaign will be taken forward to Ahmedabad, Bengaluru and Pune.
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