LUX Industries Limited,(BSE: 539542 | NSE: LUXIND) known for its innovative and customer-demand driven product offerings, manufacturing more than 100 products across 14 major brands comprising a complete range of innerwear for men, women, and children, has yet again created a buzz in the innerwear category of the country by pioneering India’s first scented vest range under their flagship brand Lux Cozi.
To fight the rising mercury during summers the refreshing scented vests will be a landmark product in the men’s innerwear category. Bollywood star Varun Dhawan, the heartthrob of Young India and the Brand Ambassador for Lux Cozi launched the scented vest range in Mumbai today.
With the new range of vests, Lux Cozi is taking a phenomenal leap in the process of creating value based products keeping in mind the essential necessity and aspirational style quotient of India. At a glittering and starry affair in Mumbai, Varun Dhawan was joined by Mr. Ashok Todi, Chairman, Lux Industries Ltd., Mr. Pradip Todi, Managing Director, Lux Industries Ltd. and Mr. Navin Todi, Senior Vice President, Lux Industries Ltd.
Speaking about his association with the campaign,Varun Dhawan said, “Lux Cozi has been synonymous with quality, comfort and durability. Today, I am very excited to be a part of the launch of their next big product–India’s first scented vests. With the onset of summer, this innovative product will revolutionise the vest game. I hope the audience shows some love to the vest as well as the ad campaign which has been creatively designed and executed.” These vest looks good, feels good and smells good!
The other unique feature of these vests is the fact that they retain their fragrance even after continued washes, so people can sweat it out in style.
An ad campaign, comprising two TV spots, radio spots and print campaign featuring Varun Dhawan will soon be launched to promote the product.
WAT
TVC LINK: https://youtu.be/8ix6QcHfph0
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