After playing an aspiring rapper in Gully Boy, Ranveer Singh is attempting to do his part to help indie artists like his character Murad. The actor has launched his own music label INCINK in collaboration with filmmaker Navzar Eranee. It will be headed by musicians Anushka Manchanda and Shikhar Manchanda and initially focus primarily on hip-hop. Kaam Bhari, SlowCheetah and Spitfire, who were also seen in Gully Boy, are among the first artistes to have been signed on.
At the launch event in Mumbai, Ranveer explained that he has always been interested in underground music and has been harbouring this dream for a while.
“INCINK literally means writing your own story and I’m inspired and thrilled to be starting this passion project that aims to affect social change. I hope that we can present some of the strongest, boldest voices of the Indian youth to the world.”
Ranveer Singh, Actor
About the decision to start their independent label by launching rap and hip-hop artists, Navzar added, “Rap allows for a bold and direct approach. We can speak our truths, learn, educate and maybe even inspire somebody outside of ourselves. Oppression must be faced with bravery and creativity. We often face injustice every day. By bringing these subjects to light through art, we can recognise them and take action. Rap lends truth to the idea that art is mightier than the sword.”
The event also marked the launch of 20-year-old rapper Kaam Bhaari’s first single ‘Zeher’, a hard-hitting track that challenges the prevalenotions of the Indian music industry.
Check out the song here: http://bit.ly/ZeherByKaamBhaari
Filmyfilmindia 
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