Discovery JEET set to disrupt the GEC market in India

Discovery JEET is set to disrupt the GEC space in India starting February 12, 2018. Built on the ethos of ‘Hai Mumkin’

The launch with reach of 100 million plus households; First ever channel to launch at this level of distribution
Netflix is the exclusive global OTT platform for the content of Discovery JEET
Discovery JEET to be available in Hindi, Tamil & Telugu language

Famous Bollywood and Television actor Ram Kapoor will be seen playing the lead role of a ‘School Principal’ in non-fiction comedy show called Comedy High School. This non-fiction show is a light-hearted take on society, culture, education and current affairs through a classroom based set up. A clean comedy show with theme based episodes, Comedy High School will have leading celebrities visit the school every week in myriad avatars like educational inspectors or parents of students who are seeking admissions.

Besides Ram Kapoor, the stellar cast of the show has leading artists including Gopal Dutt, Paritosh Tripathi, Krishna Bhatt, Jasmeet Bhatia and Deepak Dutta.

Discovery Communications India has also roped in Bollywood star Nawazuddin Siddiqui to lend his voice for the brand film of soon to be launched entertainment channel – Discovery Jeet. Conceptualized and written by Glitch and produced by Two Nice Men Mediaworks, the film is called ‘Look, who’s watching!’ The film captures the evolution of time from Television’s perspective and highlights the evolution of consumption pattern as the time goes by. The film captures the evolution from the black & white era when the entire family used to sit together every evening and enjoy limited entertaining content available; to the era where consumers had plethora of options for entertaining content; to now where video consumption is increasingly becoming very ‘individual centric’ with the advent of Mobile phones and tablets and sets the platform for the launch of Discovery Jeet Channel.

Check the video here- https://youtu.be/Et4c-VOFLLE