Swatch, the Swiss watch brand known for creating the world’s most innovative timepieces for more than 34 years, launched its new ‘Swatch x You’ collection with brand friend and Bollywood actress Aditi Rao Hydari at Palladium Mall, Mumbai today. With the moto “Design your Own, Own your Design”the new range is a celebration of freedom, personalisation, and self- expression.
For the first time ever, Swatch is giving it’s customers a chance to design their watch, their way. With the new customizable Swatch x You series, Swatch lovers can play a part of budding designers themselves. The collection comprises of signature timepieces created by customers in just five easy steps, giving the entire range a touch of personalisation and uniqueness.
Sporting a watch from the new collection and resonating with the brand’s core elements, brand friend Aditi Rao Hydaristated,
am great fan of swatch watches. I have been using the brand since childhood. I still have a Swatch Watch in my collection. It’s my favorite watch brand.This innovative range is my personal favourite because every timepiece reiterates the philosophy of living life by my own rules”.
The one that I am wearing is selected by me . I have mixed and matched the strap . Dial and loop
The new collection is inspired by dreams, ideas and opportunities. It offers every individual a sense of personal style that he/she can show off and pull off quite easily. Customers can create their own signature Swatch in just five easy steps. Featuring pre-designed watch heads, straps, loops and pins, the process makes watchmaking a snap.
From solid mint green to racy red stripes, no matter what the mood is, Swatch has your wrist all the time
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